Marketing
(EDP 152033)
Marketing is a critical business function that provides processes for determining customer needs
and ensuring they are met. The Certificate Program in Marketing equips you with a solid
understanding of marketing's most up-to-date concepts and techniques.
You may complete the general marketing certificate program or opt to
specialize in integrated marketing communications. An additional option,
the Professional Sequence in Integrated Marketing Communications,
enables you to pursue a shorter, more focused course of study.
Program Benefits
The Certificate Program in Marketing equips you with solid understanding
of leading-edge concepts and techniques. It provides a valuable résumé
credential in less time and at less cost than a master's degree and gains
you new job skills that help you compete more effectively. Market-driven
programs taught by instructors working in the field ensure you learn the
latest career skills from the best in the industry.
Certificate program
A total of 14 semester units, consisting of 8 units of required courses and 6 units of elective
courses, are required to earn the Certificate
in Marketing.
Required Courses
Sampling of Elective Courses
Prerequisites
There are no prerequisites for the Certificate in Marketing, but a bachelor's degree is recommended.
Specialization in Integrated Marketing Communications
To earn a specialization in Integrated Marketing Communications you are required
to take the following courses:
Grading Policy
All courses must be taken for a letter grade. A grade point average of 2.5 is
required in order to earn the certificate, and each course must be completed
with a grade of C or better. If you maintain a 3.5 grade point average or higher
you will be awarded a Certificate with Distinction.
Substitution of courses
Certificate candidates may petition to substitute up to two
courses taken at another institution for
certificate requirements. UC Berkeley Extension must approve substitutions in writing; contact
the program office for guidelines.
Beginning and completing a certificate program
You may begin your work on the certificate by taking the first required course, or one of the
electives. For the certificate, we recommend that you start with
Essentials of Marketing
X460.1 or one of the electives.
Registration Procedure
We recommend that you register for the certificate program before you begin your third course in the program. To register, please (1) complete and submit the
Program Registration Form or (2) print out and complete the form at
www.unex.berkeley.edu/info/cert.php. Mail or fax it as it indicates, and include the nonrefundable registration fee. Certificate registration cannot be taken by phone.
Requirements may be updated based on new developments in the field of study; we recommend completing the program in a timely fashion.
Contact the marketing program office at (510) 642-4231 when you finish your final course.
Online courses
Courses applied toward a marketing certificate or professional sequence can be taken online. For
more information visit
www.unex.berkeley.edu/cert/marketon.html or call (510) 642-7343.
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