Strategic Marketing Management
X415 (2 semester units in Business Administration)
This advanced course emphasizes the management of new and existing products and services for growth and increased profitability. The course focuses on making use of the latest and most sophisticated marketing strategies to create a sustainable competitive advantage. Topics include strategy formulation, linking strategy and tactics, brand positioning, relationship marketing, thriving in competitive markets, and avoiding commoditization.
There are currently no sections open for enrollment.
Sections closed for enrollment
Wed. Feb. 13, San Francisco
JIM PROST, M.B.A., was formerly director of marketing and sales for the Technology Products Group at Dataquest. Previously, he held positions as vice president of sales for PowerUp Software and marketing manager for Qume. He has more than 20 years of experience in marketing and sales management.
- 10 meetings
- Feb. 13 to April 16: Wed., 6:30-9:30 pm
- San Francisco: Room 214, South of Market Center, 95 Third St.
- $625 (EDP 323592)
Mon. June 2, San Francisco
JIM PROST, M.B.A., was formerly director of marketing and sales for the Technology Products Group at Dataquest. Previously, he held positions as vice president of sales for PowerUp Software and marketing manager for Qume. He has more than 20 years of experience in marketing and sales management.Revised class schedule in red.
- 10 meetings
- June 2 to Aug. 4: Mon., 6:30-9:30 pm
- San Francisco: Room 809, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $625 (EDP 304378)
Courses begin every month. A new edition of our catalog is published
three times a year in early April, July and December.