Essentials of Public Relations
X466 (2 semester units in Business Administration)
A requirement in the Professional Sequence in Integrated Marketing CommunicationsIn this course, you learn public relations strategies that can be implemented quickly and inexpensively. You learn how to create public relations materials, such as positioning statements and press releases. You also get hands-on experience solving problems, identifying solutions, and understanding reporters' interviewing styles. With the public relations strategies you learn in this course, you can help your company or organization sell products to the general public and improve its corporate image.
Click below for sections, start dates, locations, instructors,
and to enroll.
Online, Enroll anytime
LARRY FLEGLE, D.B.A., M.A., CSE, CEC, MAPPA, MPM, CIPM, is a doctoral mentor at Northcentral University. He has held sales positions at ITT, MCI, and Allstar Telecom and worked in marketing for the U.S. Chamber of Commerce and Atlanta Motor Speedway. He has a doctorate in business administration, a master's degree in public administration, and a bachelor's degree in speech. Flegle is a certified sales executive and a certified electronic commerce consultant. He is also the president and founder of the Association for Sustainable Leadership.
- Online course: Internet access required
- Enroll anytime: You have 6 months to complete
- $700 (EDP 897165)
Proctored final exam
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Textbook(s) for this course:
The Practice of Public Relations
Author: Fraser P. Seitel
Publisher: Prentice Hall
Edition: 10th
Publication Year: 2006
ISBN: 0132304511
Sections closed for enrollment
Wed. June 4, San Francisco
SHARON REID, MAOM, has been the sales and marketing manager for National Collection Agency over the past 16 years. She has more than 11 years of teaching experience both at the undergraduate and graduate level in the areas of marketing, public relations, and organizational management.Revised class schedule in red.
- 10 meetings
- June 4 to Aug. 6: Wed., 6:30-9:30 pm
- San Francisco: Room 801, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $595 (EDP 304360)
Courses begin every month. A new edition of our catalog is published
three times a year in early April, July and December.