Integrated Marketing Communications
X466.1 (2 semester units in Business Administration)
A requirement in the Professional Sequence in Integrated Marketing CommunicationsSuccessful marketers maximize their sales opportunities by using integrated marketing communications (IMC), which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management (CRM), and electronic media. In this course you prepare an integrated marketing communications plan.
Prerequisite: Essentials of Advertising X401.7 or consent of instructor
Click below for sections, start dates, locations, instructors,
and to enroll.
Mon. June 2, San Francisco
AL MATTISON, B.A., has worked in the advertising and marketing fields for more than 20 years. He was the marketing and advertising manager for 3M's graphics systems group for 15 years. He has also worked on marketing and advertising projects for Lanier Business Products, Minolta Information, and Imaging Products.
- 10 meetings
- June 2 to Aug. 4: Mon., 6:30-9:30 pm
- San Francisco: Room 802, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $595 (EDP 304444)
Enroll
Textbook(s) for this course:
Advertising & Promotion: An Integrated Marketing Communication Perspective
Author: Belch/Belch
Publisher: McGraw-Hill
Edition: 7th
Publication Year: 2007
ISBN: 978-0-07-310126-2
Sections closed for enrollment
Tues. March 18, San Francisco
AL MATTISON, B.A., has worked in the advertising and marketing fields for more than 20 years. He was the marketing and advertising manager for 3M's graphics systems group for 15 years. He has also worked on marketing and advertising projects for Lanier Business Products, Minolta Information, and Imaging Products.
- 10 meetings
- March 18 to May 20: Tues., 6:30-9:30 pm
- San Francisco: Room 805, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $595 (EDP 303271)
Courses begin every month. A new edition of our catalog is published
three times a year in early April, July and December.