Introduction to Marketing
X460.1 (2 semester units in Business Administration)
A requirement in the Certificate Program in Marketing and the Certificate Program in Business Administration, Business Essentials and International Business Concentrations
An elective in the Certificate Program in Business Administration, M.B.A. ConcentrationLearn key information regarding marketing concepts, terminology, and practices that you can use to increase your organization's profitability. You study consumer, industrial, and service marketing; selecting markets; product planning; pricing, and distribution; and the integration of marketing with other business activities.
Enroll Now! Click below for course fees and textbook info, start dates, locations, and instructors.
Mon. June 22, San Francisco
JIM PROST, M.B.A., named Honored Instructor in 1995 and 2001, was formerly director of marketing and sales for the Technology Products Group at Dataquest. He held positions as vice president of sales for PowerUp Software and marketing manager for Qume. He has more than 20 years of experience in marketing and sales management.Revised class schedule in red.
- 10 meetings
- June 22 to Aug. 24: Mon., 6:30-9:30 pm
- San Francisco: Room 802, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $675 (EDP 305920)
Enroll
Textbook(s) for this course:
Essentials of Marketing
Author: Perreault, Cannon, McCarthy
Publisher: McGraw-Hill
Edition: 11
Publication Year: 2008
ISBN: 978-0071284608
Sections closed for enrollment
Wed. March 25, Redwood City
WILLIAM HESS, M.A., named Honored Instructor in 2003, has more than 20 years of business and teaching experience, including corporate marketing research at Monsanto, market development for Owens-Corning Fiberglass, product and sales management at W.H. Brady Company, and marketing management for H.S. Crocker Company.Revised class schedule in red.
- 10 meetings
- March 25 to May 27: Wed., 6:30-9:30 pm
- Redwood City: Room 10, Peninsula Center, 1991 Broadway
- $675 (EDP 316851)
Tues. May 19, Online
WOODY ALEXANDER, M.B.A., has administered sales, marketing, distribution, and management responsibilities on regional, national, and international levels. He has expertise in developing sales and marketing management plans; recruiting, hiring, training, and directing employees; sales forecasting; budgeting, accounting, and financial/compensation planning; order development; and implementing systems and procedures.
- Online course: Internet access required
- May 19 to Aug. 11
- $730 (EDP 845248)
Mon. June 1, Redwood City
WILLIAM HESS, M.A., named Honored Instructor in 2003, has more than 20 years of business and teaching experience, including corporate marketing research at Monsanto, market development for Owens-Corning Fiberglass, product and sales management at W.H. Brady Company, and marketing management for H.S. Crocker Company.NOTE: This class is closed. For information about related courses, contact your academic department.
Tues. June 9, Berkeley
WARREN L. BROWN, M.B.A., is a senior consultant with the Brown Group, a firm that develops and implements marketing plans. He was formerly vice president of marketing for Damon Corporation and ICN Pharmaceuticals, and a senior marketing manager with Bristol-Myers and Syntex.
- 10 meetings
- June 9 to Aug. 11: Tues., 6:30-9:30 pm
- Berkeley: 185 Barrows Hall, UC campus
- $675 (EDP 305938)
