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Integral Role of Marketing in a Successful Biotechnology Company

X408.3 (1 semester unit in Business Administration)

A required course in the Professional Sequence in Biotechnology Business and Marketing

Successful bioscience companies recognize the need for a marketing voice at the management table during all stages of product development. This course provides an in-depth examination of the roles and benefits of key marketing functions. Participants learn the importance of focusing on commercial viability and strategic grounding during all development activities. This course is useful to biotechnology company managers, R&D and marketing professionals, investors, and those considering marketing careers.

There are currently no sections open for enrollment.

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Sections closed for enrollment

Thurs. April 23, San Francisco

MURRAY ANDERSON has more than 20 years of international experience in sales and marketing within the biotechnology industry. In the past 10 years, he has worked with the market leader of Biotools, Applied Biosystems in its PCR group. Anderson is vice president of marketing at a small-scale protein preparation start-up in San Jose.

Revised class schedule in red.

• 5 meetings
• April 23 to May 14: Thurs., 6:30-9:30 pm; also
  May 6: Wed., 6:30-9:30 pm
  
• San Francisco: Room 212, Art and Design Center, 95 Third St.
• $850 (EDP 416255)

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