Courses begin every month. A new edition of our catalog is published three times a year in early April, July and December.

Brand Management

X459.2 (2 semester units in Business Administration)

In this course, you learn to identify strategies and tactics in brand management, including brand concepts, brand equity and mapping, and differentiation. You also develop an understanding of brand design, packaging, naming, profit and loss statements, and product strategies, including legal and global issues. Case studies of leading brands are used.

Click below for sections, start dates, locations, instructors,
and to enroll.

Thurs. June 5, San Francisco

Sections closed for enrollment

Thurs. March 20, San Francisco