Essentials of Direct Marketing
X463.5 (2 semester units in Business Administration)
A requirement in the Professional Sequence in Integrated Marketing CommunicationsDirect marketing is testable and trackable, and can be profitable. This course covers planning, designing, and executing successful direct response marketing programs using a variety of online and offline media. It includes the use of the latest technological tools, the Web, direct mail, catalogs, telemarketing, radio, and TV. The course content is applicable to the service, industrial, consumer, and nonprofit markets.
Click below for sections, start dates, locations, instructors,
and to enroll.
Mon. June 2, San Francisco
GWEN KAPLAN, B.A., is one of the nation's foremost authorities on direct marketing and has won several honors and awards, including the San Francisco Chamber of Commerce Woman Entrepreneur of the Year, Excellence in Business awards, and the State of California Small Business Advocate of the Year award. She has more than 10 years of direct marketing and teaching experience.Revised class schedule in red.
- 10 meetings
- June 2 to July 2: Mon. and Wed., 6:30-9:30 pm
- San Francisco: Room 806, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $595 (EDP 304410)
Enroll
Textbook(s) for this course:
Successful Direct Marketing Methods
Author: Bob Stone and Ron Jacobs
Publisher: McGraw Hill
Edition: 8th
ISBN: 978-0-07-145829-0
Courses begin every month. A new edition of our catalog is published
three times a year in early April, July and December.