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Modern E-Commerce Business Models and Technologies

X445.6 (2 semester units in EECS)

As e-commerce becomes a dominant mainstream force, initial Internet business models, processes, and technology infrastructures are being systematically revamped. This course prepares you for the Internet way of doing business, using case studies and demonstrations to explore a wide range of modern e-commerce business and technology concepts and examples. This introductory course covers the fundamentals of e-commerce, including modern e-business strategies, Internet marketing, search-engine optimization, infrastructure security, approaches for delivering Internet-based services, and credit-card processing.

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Sat. June 7, Redwood City

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