Courses begin every month. A new edition of our catalog is published three times a year in early April, July and December.

NEW THIS TERM

Marketing Engineering

X466.8 (2 semester units in Business Administration)

This course introduces the relatively new concept of marketing engineering, which uses computer-based models to improve marketing decisions in product positioning, market segmentation, advertising, sales, and direct marketing. Learn how to apply quantitative methods to allocate scarce marketing resources toward efforts that will maximize results. The course uses readings, case studies, and computer spreadsheet exercises to give you the tools needed to do more with less. On successful completion, you will come away with a solid understanding of the benefits and objectives of marketing engineering.

Prerequisites: Essentials of Marketing or equivalent; proficiency with Excel spreadsheets.

Click below for sections, start dates, locations, instructors,
and to enroll.

Wed. June 4, San Francisco