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NEW THIS TERM

Increasing Effectiveness of Retail Marketing Programs

(0.8 ceu)

Retail marketing is gaining more attention as about 80 percent of consumer purchasing decisions are made at the point of sale and marketers are spending 40 to 60 percent of their total marketing budgets on trade/retail marketing. Increasing the effectiveness and ROI of Retail Marketing Programs becomes even more important as the effectiveness of traditional advertising decreases, and marketers look for new ways to show measurable increases in sales and ROI by driving consumers to retail, influencing consumers to purchase at the precise time and place that purchasing decisions are being made, and show positive ROI on their retail marketing spend. This seminar focuses on how marketers enhance their brand and customer relationships at retail while driving measurable increases in retail store traffic, sales, and ROI. You will see in-depth examples of co-op and co-marketing programs, retail customer database loyalty programs, in-store customer research and retail program ROI models.

Click below for sections, start dates, locations, instructors,
and to enroll.

Sat. June 28, San Francisco