FREE PUBLIC PROGRAM
Green Marketing: The Art of Doing Well by Doing Good
After completion of this course, students will be able to intelligently discuss the various influences and stages of the Organic School, and critically analyze the various patterns, geometries, and motifs taken from nature. They will find inspiration for their own work through the discussions, and be inspired to seek out alternatives from viewing the richly illustrated lectures. Students should bring the following to class: samples of their firm's promotional literature and business cards and their résumé, and a one-page typed answer to the questions "What does sustainable mean to me?" and "What do I want to be doing in 2010?" Also, students should wear comfortable clothing and bring lunch and snacks.
Click below for sections, start dates, locations, instructors,
and to enroll.
Sat. June 7, San Francisco
ARTHUR YOUNG, APR, LEED A.P., is president of Communication Management and managing editor of Building Industry Professionals for Environmental Responsibility. He's been public relations director
of Panasonic and Pacific Telephone, and vice president operations and assignments editor for ABC, NBC, and CBS News. He teaches the nation's only course on Strategic Environmental Marketing at UC Berkeley. Young graduated from Yale University's Corporate Environmental Leadership Program, is an Accredited Member of PRSA, achieved NARI green building certification and is a LEED accredited professional.
- 1 meeting
- June 7: Sat., 10 am-2 pm
- San Francisco: Room 204, South of Market Center, 95 Third St.
- No fee (EDP 014423)
Enroll
Courses begin every month. A new edition of our catalog is published
three times a year in early April, July and December.