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Introduction to Biopharmaceutical Strategic Market Planning

X462 (1 semester unit in Business Administration)

Learn the basics of strategic marketing in the biopharmaceutical industry, from the classic market planning structure used by many of the "big pharma" companies to conducting strategic marketing with the lean resources typical of Bay Area biotech. Intended for biopharmaceutical professionals seeking to better understand the business side of their industry, this course also benefits those with commercial operations experience who want to move into a strategic marketing or new product planning role in a biopharmaceutical company.

There are currently no sections open for enrollment.

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Sections closed for enrollment

Tues. March 24, San Francisco

ERIC MILLER, M.B.A., has more than 15 years of industry experience and has held several strategic planning positions in both “big pharma” and biotech. He is founder of Optio Consulting LLC, working in the oncology market. He has an M.B.A. from Boston University and a B.A. from the University of Notre Dame.

NOTE: This class is closed. For information about related courses, contact your academic department.

• $875 (EDP 416214)

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