The New Word of Mouth: Marketing with Online Communities
(1.4 ceu)
Are you confused by all the Web 2.0 acronyms, technologies, and hype? How do you best take advantage of the dozens of technologies available to help increase sales and improve your Web presence? The answer: online communities. Gain an insider's knowledge of how to evaluate and integrate these tools to set up your own community site for optimum word-of-mouth promotion. Walk away with valuable online resources, links to many specialized community sites, and an analysis of your own site or marketing plan.
Click below for sections, start dates, locations, instructors,
and to enroll.
Tues. Aug. 12, San Francisco
KEVIN AHLVIN, M.B.A., has more than 15 years of business experience in software marketing and management. He has brought several new products successfully to market and has worked at small organizations utilizing guerilla marketing techniques, and worked most recently as a senior product marketing manager at WebEx, and as a director of marketing for Yahoo!
MARK SMALLWOOD, B.A., has 25 years of experience in software business, in marketing, communications, and management, with concentrations in database technology, developer productivity tools, enterprise applications, and network security. Smallwood's success in working with highly technical markets can be traced to his skills in strategy, communication, and creative thinking. He has held individual contributor positions at Oracle, Unisys, Siebel Systems, and Borland Software, management and executive positions at Juniper Networks and Embarcadero Technologies, and has consulted with a number of companies, including Intuit, LSI Logic, Aspect, and Yahoo!
- 2 meetings
- Aug. 12 and 13: Tues. and Wed., 8:30 am-4:30 pm
- San Francisco: Room 805, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $495 (EDP 304550)
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