E-Mail and Online Marketing
(0.8 ceu)
Power up your e-mail marketing to maximize business profits. This class presents winning marketing strategies for acquiring and retaining valuable customers in a world of legislative restrictions and spam blockers. Topics include 90 percent deliverability, offer types and contact strategies, response rates and personalization preferences, creative tips for balancing text and graphics, and compliance with the Federal CAN-SPAM act, the California Online Privacy Act, and the Child Online Privacy Act.
Click below for sections, start dates, locations, instructors,
and to enroll.
Sat. June 21, San Francisco
LAURIE B. BEASLEY is co-founder and president of a Silicon Valley direct marketing agency that has managed direct-mail and online programs for hundreds of companies, increasing direct-mail delivery and response rates through personalization and offer strategies. A winner of multiple marketing honors, including the Echo, Summit, Marcom, Pyramid, and Caples awards, Beasley serves as the chair of the DMA Northern California Chapter. She is an instructor in direct and interactive marketing at San Jose State University, San Francisco State University, and the Internet Marketing School at Loyola University.
- 1 meeting
- June 21: Sat., 8:30 am-5:30 pm
- San Francisco: Room 804, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $425 (EDP 304683)
Enroll
Textbook(s) for this course:
Reader
Reader is included in course fee.
Courses begin every month. A new edition of our catalog is published
three times a year in early April, July and December.