Introduction to Technical Product Management and Product Marketing
X448 (2 semester units in Business Administration)
(formerly Software Product Marketing and Management)
Designed for anyone interested in the roles and day-to-day responsibilities of product management, this course provides the real-world knowledge necessary to become a successful product manager or product marketing manager. It offers practical tools and solutions for product management--launch, marketing, positioning, and life cycle--and for brand management. Additional topics include analyst/public relations, customer relationship management (CRM), lead-generation programs, conducting competitive analyses, and writing marketing requirements documents (MRD).
There are currently no sections open for enrollment.
Sections closed for enrollment
Tues. March 18, San Francisco
SUZANNE KUSHNER, B.A., is senior manager of global demand generation programs for IXIA. She has more than 15 years of broad-based technology marketing experience at start-ups and publicly traded companies. Her expertise includes demand generation, public relations, CRM, search marketing, and ROI-focused outbound programs.
MICHAEL MULLANY, M.B.A., iis chief product officer for RingCentral Inc., a provider of on-demand unified communications to small business. Prior to RingCentral, he led marketing for PeakStream, a provider of multi-core development platforms that was acquired by Google. Mullany also led worldwide marketing and product management for VMware, where he helped product-line revenue grow tenfold. He has a degree in economics from Harvard University and an M.B.A. from Stanford University, where he was an Arjay Miller Scholar.
- 10 meetings
- March 18 to May 20: Tues., 6:30-9:30 pm
- San Francisco: Room 815, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $625 (EDP 303990)
Wed. June 4, San Francisco
SUZANNE KUSHNER, B.A., is senior manager of global demand generation programs for IXIA. She has more than 15 years of broad-based technology marketing experience at start-ups and publicly traded companies. Her expertise includes demand generation, public relations, CRM, search marketing, and ROI-focused outbound programs.
MICHAEL MULLANY, M.B.A., iis chief product officer for RingCentral Inc., a provider of on-demand unified communications to small business. Prior to RingCentral, he led marketing for PeakStream, a provider of multi-core development platforms that was acquired by Google. Mullany also led worldwide marketing and product management for VMware, where he helped product-line revenue grow tenfold. He has a degree in economics from Harvard University and an M.B.A. from Stanford University, where he was an Arjay Miller Scholar.
- 10 meetings
- June 4 to Aug. 6: Wed., 6:30-9:30 pm
- San Francisco: Room 800, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $625 (EDP 304592)
Courses begin every month. A new edition of our catalog is published
three times a year in early April, July and December.