Skills for Success
Business savvy is becoming important in more and more jobs. Increasingly, technical people need to understand marketing, marketers need to know budgeting, and financial people must be familiar with organizational issues. Whether you're new to business and building a foundation for your future or you're a professional acquiring and honing new skills, you'll find our comprehensive courses are based on the latest approaches to management and sound business practices.
Featured Courses
Search Engine Marketing, intended for anyone interested in learning the basics of SEM, addresses natural search, paid search, and strategy.
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The New Word of Mouth: Marketing with Online Communities gain the knowledge to take advantage of the dozens of technologies available to help increase sales and improve your Web presence.
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B2B Marketing Management: Creating and Delivering Value focuses on creating and delivering value to customers in the business to business sector.
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New! Increasing Effectiveness of Retail Marketing Programs focuses on how marketers develop retail marketing programs to enhance their brands at retail, build customer relationships, and drive measurable increases in retail store traffic, sales, and ROI.
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New! Marketing Engineering introduces the relatively new concept of marketing engineering, which uses computer-based models to improve marketing decisions in product positioning, market segmentation, advertising, sales, and direct marketing.
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Best Practices in Negotiation helps you to recognize your counterpart's tactics, how to counter them effectively, and how to launch your own successful strategies.
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E-Mail and Online Marketing presents winning marketing strategies for acquiring and retaining valuable customers in a world of legislative restrictions and spam blockers.
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Advanced E-Mail and Online Marketing shows you how metric and analytic tools interact with databases and how to download and interpret reports.
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Project Management provides a step-by-step explanation of the project management process while reviewing the differences between theory and practice.
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New! Paralegal Family Law covers issues of traditional marriage and alternative marriage, as well as paternity proceedings, adoption, and surrogacy rights.
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National Award Winner PMP/CAPM Preparation Training Hybrid Seminar is 35-hour hybrid-format course—part in-class, part online—that prepares you to take the Project Management Professional (PMP) or Certified Associate Project Manager (CAPM) examination.
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New! Paralegal Intellectual Property Law provides an overview of trademark law, copyright law, and patent law as it relates to a paralegal's role within intellectual property representation.
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| Some courses in these subject areas are also available online. |
Special Interest
Mediation and Conflict Resolution Seminar provides intensive 40-hour training to help you learn the skills and strategies of a successful mediator.
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Featured Certificates
Management Certificate Program can take your career to the next level. Become the new kind of manager today's world demands.
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Marketing Certificate Program equips you with a solid understanding of processes for determining customer needs and ensuring they are met.
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Facilities Management Certificate Program provides the knowledge, tools, and skills needed for successful facilities management along with practical experience in the critical business decision-making process of the facilities manager.
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Professional Program in Project Management for Biopharmaceuticals equips experienced project managers with the knowledge and skills needed to successfully manage, enhance, and develop projects in the pharmaceutical, biotechnology, medical device and diagnostics industries.
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Human Resource Management Certificate Program helps you improve your HR skills and develop the knowledge and methods necessary to meet the challenges of today's changing workplace and workforce.
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Project Management Certificate Program enables you to acquire and develop the skills you need to keep projects and program management on task, on time, on budget, and with quality.
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Business Administration Certificate Program introduces the fundamental concepts and practices of business administration as preparation for a rewarding business career or advanced study. The program offers three concentrations-Business Essentials, M.B.A. Foundation, and International Business-that employ materials and techniques consistent with modern principles and best practices.
